The Return of the Trade Show
March 23, 2021Trade Shows for the Manufacturing Industry
It’s no secret that lockdowns and other pandemic-induced protocols have seriously impacted the trade show and conference business. The vast majority of these meetings have been either postponed or canceled altogether and this has been taking place for over a year now. This has been a particular problem for the manufacturing industry trade shows. It has been estimated that over 94% of all sales activity in the aerospace sector took place at air shows and other conferences. Heavy machinery producers also rely heavily on these shows so that they can demonstrate their machines. These are the times that buyers would be in a position to “kick the tires” and interact with the companies and countries that bought equipment. This also provided an opportunity for those companies who had something to sell to these machinery producers. …
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